Key Challenge

Ideation
After a thorough research and multiple sessions with the marketing team of miDELware, the core concept was finalized – "A complete toolkit to all your connectivity solutions." Image of a set of eight different kinds of screw drivers was used to represent the phrase visually.

Identity Design
A logo for each individual component as well as one for the suite was created. The logos were designed in a way that they can be used independently as well as collectively to present them all as family members of the miDELware suite.

Content Integration
Content for each software component was seamlessly integrated into the creative theme to recall the core concept strongly.

A 10 minute multimedia presentation complemented with product brochure was designed and published in line with the core concept and content. This was followed with designing of the User Interface for the software application for ease of use and an excellent user experience. Through out the design phase the best practices of usability and interaction design was adhered to with due focus on the five elements of usability viz., accessibility, learnability, retainability, efficiency and user satisfaction.

Overview | Objectives | Key Challenges | Emovez Approach & Solution | Benefits