Key challenges

• Availability of a large database that required fine tuning and analysis for replicated data.
• To ensure that the huge database available is centralized.
• A large number of products to be re-worded in a more marketing-friendly language.
• To strike a standardized look, feel and language across all sections, pages of the website.
• To provide the right amount of highlight to different elements on the website as per their importance and relevance to the page.
• To incorporate the six lines of businesses in the most pleasing and human manner and to further continue with them in the inner section to increase recall value.
• To present the Bank as an international banking institutions retaining the core values it has been formed on.
• To base the creative theme of the website in conformity with the Bank’s image created through other advertising channels.
• To break down pages to make them easy to access, read and understand.
• To educate user at every point about the next step she/he is supposed to take.
• To develop online tools (branch locator, search, emi calculator) that work intelligently reducing the surfing time and enabling user to access the required information quickly.
• To ensure that the new website reduces the burden of the administrator to maintain user records and update regular information.

Overview | Key Challenges | Emovez Approach & Solution | Benefits to the Bank