A brief overview

Bank of Baroda, a leading banking institution in India, has a wide range of products for almost every user segment. The Bank has classified its range of products into six lines of business (Personal, Business, Corporate, International, Treasury and Rural).

The bank has had a web presence for some time however to tap the potential of the online medium remained a daunting task. The Bank also faced several issues regarding management of database that was being generated through use of the website. Moreover the ability of the online medium to be used as a marketing vehicle was a territory never visited. The look & feel lacked human touch and the six lines of business were lost between excessive irrelevant information. The website failed to educate the users about the Bank’s impressive international presence and new age products such as credit cards, debit cards, fund transfers, etc.

Thus a sound overall flow of content to provide the user with reader-friendly content, centralization of database to eliminate data replication, a pleasing look and feel of international repute, a human approach, better functionality of tools and the right exposure to important areas formed the core objectives of the new proposed website.

Overview | Key Challenges | Emovez Approach & Solution | Benefits to the Bank